The Ingredient Checklist We Use Before Anything Joins

Not sure what to look for on a dog treat label? Here’s the simple checklist we run every product through before it earns a spot on the shelf.

When it comes to choosing treats for our dogs, we believe the ingredient list tells the real story. Packaging can look appealing, but what matters most is what’s actually inside. That’s why we take the time to look beyond the front of the packet and check every ingredient before a product earns its place on our shelf.

Our checklist starts with simple, recognisable ingredients. We look for quality sources of protein, wholesome ingredients, and recipes that make sense for dogs. We also pay attention to unnecessary fillers, artificial colours, flavours, and other ingredients that don’t need to be there.

We also consider how the treat fits into everyday life. Whether it’s a reward during training, a little something special, or simply a way to make your dog’s day, we want products that are easy to understand and easy to feel good about choosing.

Because every product becomes part of the Four Amigos pack, we hold it to the same standard we’d want for Winnie, Leo, Fergus and Odin. If it doesn’t pass our checklist, it doesn’t make the shelf. Simple as that.